You may have noticed a swing toward CRM/business-systems content this summer. I’m bringing back more of the classic PM/PO/BA material this fall too, starting with a refresh on a topic I originally explored before moving to Substack. An overview of priority Prioritization, or more specifically deciding what you will and will not build, is a…
When I was the product owner at Agile Alliance, we built a custom conference registration system because we believed it required a tight connection to our membership system. It gave us some of the distinctive capabilities we wanted. But as we struggled to support the first conference, we realized it was missing table-stakes features attendees…
I recently worked with a consulting company in the enviable position of having so many leads that they needed a faster way to write proposals for prospective clients. We decided to complete the company’s journey to the dark side and see what Claude could do. We fed it key information about a prospective client, our…
If you’ve ever customized a purchased system, or found that a system you built lacked many expected features, you made a build vs. buy choice. And the odds are you chose poorly. Thanks for reading InsideProduct! Subscribe for free to receive new posts and support my work. Maybe you’ve already made that mistake. If you…
Of all the factors that overwhelm system owners, there are two that are the most common and the most intrusive. The first one is too many requests for changes. The second one is the fanatical quest for innovation in your solution to those requests. The second one is less well known and more insidious. Let…
You’re collecting stories instead of requirements. That insight will save you from a lot of bad projects if you’ve somehow become the person who owns a system. When you get requests like we need a custom expense module or make the new tool work like the old one, it feels easier to say yes than…
If someone clearly owns a business system once it goes live (and that someone is you), you’re a lot less likely to end up with a Frankenstein pricing app, a brittle CRM, or a Jira instance everyone hates. The home-rolled pricing app, the under-used HubSpot features, and the over-configured Jira instance are examples of what…
Most people who own business systems treat stakeholder requests like orders. Someone asks for a chatbot, you build a chatbot. Someone asks for a new workflow, you configure a new workflow. Visible responsiveness feels like good service, and most organizations reward it. Unfortunately, fulfilling requests verbatim is one of the fastest ways to make a…
Deep down in places you don’t talk about at parties, you already know the answer is you. Every time a pipeline stage needs updating, a workflow breaks, or a report stops making sense everyone in the room looks at you. You own the system. Nobody said it out loud. It just happened. Knowing you’re responsible…
Maybe your boss picked you to own the CRM. Maybe the person who used to administer the CRM left (or was laid off). Maybe you complained too loudly and too often about how broken the CRM was. However it happened, you now have a new responsibility, and you’re not sure how to fulfill it. Now…